Alside introduces Ascend Composite Cladding

The lightweight product allows for quick installation with fewer laborers.

BY HBSDealer Staff

Alside, the manufacturer of exterior building products, has launched the Ascend Composite Cladding System.

The product is designed to bring together exterior beauty with simple installation and a low total installed cost to create strong value for homeowners, homebuilders, installers and remodelers.

With tall exposures and the deeply grained look of real wood, Ascend captures the high-end aesthetics today’s homeowners demand. Available in an array of 20 fade-resistant colors, its virtually maintenance-free finish is backed by a best-in-class lifetime limited warranty, Alside said. 

The product’s design allows for quicker and easier installation than that of fiber cement, engineered wood and other composite panels, according to Alside. Ascend does not require specialized equipment and can even be installed by fewer laborers working at a time.

“Not only is Ascend a beautiful product, but it offers incredible value for builders and remodelers through cost savings, profitability increases and productivity improvements,” said Shawn Hardy, senior vice president, Alside. “The goal with the development and launch of ASCEND is to provide at least a 10 percent lower total installed cost versus fiber cement and engineered wood while achieving the established and familiar look of real wood.”

Ascend was engineered to offer a superior alternative to fiber cement and engineered wood by combining high-end aesthetics, versatility and ease of use. A key component is the addition of glass fibers, provided through the composite technology from Tundra, a Twin Cities-based material science company.

Ascend includes patented technology, including a glass-reinforced polymer and graphite-infused polystyrene, which provides a Class A Fire Rating for both flame spread and smoke developed, strong wind load performance and impressive impact and R-2 thermal resistance.

The exterior cladding is also lightweight and easy to hande while featuring a self-aligning stack lock that makes it simple to install.

“Alside’s Ascend Composite Cladding product is the first of its kind,” said Kurt Heikkila, founder and CEO of Tundra. “The proprietary composite technology enables the performance to expand traditional thermoplastics further into the building and construction markets.”

Alside operates more than 100 company-owned supply centers across the United States and is owned by Associated Materials, LLC.


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